In 2021, When Marty was 24 weeks pregnant, her daughter  was diagnosed with Congenital Dyaphranic Hernia that would cause her lungs to be covered by her liver, spleen and intestines. This disease would cause her to have immediate surgery when she was born and she would be placed in the NICU for 35 days to heal.  During the time in the NICU Marty quickly realized that advocacy and representation are two key ingredients that her daughter, ElleOlivia, will need to navigate the world.  She and her husband dedicated their energies to solve some systematic issues Black parents face bringing new life into this world.Marty launched ElleOlivia in 2022 to show Black Girls big possibilities through the clothes they wear.  It started with a Valentine's Day launch of inspirational sweatshirts which sold out quickly, leading to the creation of a staple collection that moms and dads could use functionally, but showcased representation.  In May of that year they launched their Lay and Play sets that would allow babies and toddlers to sleep in the soft bamboo fabric or play with ease and a polished look.